LEVEL 1 B-BBEE
IATF16949
ISO 9001
ISO 14001
TEL: +27 011-314 5444
EMAIL: quotes@clomark.com
ADDRESS: 7 Bushbuck close, Corporate Park South Midrand, Johannesburg
Redesign your profits with Clomark
Brands need to be more creative in their packaging design. Shyam Chirkoot, Clomark MD, says you only have a few seconds to capture consumers’ fleeting glances.
Consumers subconsciously gauge the quality of a product from the look, feel and design of
the packaging. Their choice of product is largely determined by the impact of the packaging. Clomark recommends and assists clients in the design aspect of folding cartons. The thickness of board is largely determined by the mass and size of the contents, whilst considering consumer appeal. The company uses a wide variety of paper and board of various constructions and properties. With the global focus on reducing the impact of packaging on the environment, Clomark designs cartons as small as
possible. Intelligent die trace designing results in creative carton shapes, which provide their own appeal on shelf, standing apart from the competition. The company also assists customers with artwork design. Clomark has its own studio for high resolution photography and offers editing services.
Invested in the future
To meet customers’ needs for shorter lead times, Chirkoot says Clomark has made capital investments into post printing processes that were previously outsourced. ‘This also give us the capability to add special effects such as embossing, varnishing and foiling to further enhance consumer appeal. Embossing and spot effects can be used to include braille on packaging to promote products in this market,’ he explains. ‘We also assist in designing and printing packaging inserts.
QR codes may be inserted to provide more product information via a web page.’
Ensure brand confidence
With the rise in counterfeit products, consistency in packaging is key. Even a slight colour variation could create the impression that a product is not genuine. Clomark’s diverse product lines of cartons, selfadhesive labels, shrink sleeves, sachets and wrappers, all manufactured at one facility, assist to establish colour consistency across line extensions and brand ranges. ‘We are also equipped to incorporate personalised holographic security features into packaging designs. Including tamper evident properties also stimulates consumer confidence in the brand and reduces related customer risks,’ Chirkoot concludes. •
LEVEL 1 B-BBEE
IATF16949
ISO 9001
ISO 14001
